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travis parr

  • Work
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Walmart

On Wednesdays...

Miller Lite

The return of “It’s Miller Time,” reimagined for the modern era. Ditch your online followers (in fact, unfollow us) and have a beer with your real friends.

Jeep

Ine of the few brands that can encourage dropping out the modern world for a weekend. // role: writer

Capital One + NCAA

When you've been title sponsor of March Madness for a while, but want to really make a splash, you bring the big guns (and make those guns really funny.) A host of commercials, online videos, digital games, hundreds of just-the-right-reaction-for-my-bracket gifs and the very first mobile to desktop connected in-banner game. We won the client their first-ever Clio. And then seven more. // role: GCD teams: Carlos Rangel + Brittany Druker + Billy McDermott + Shelby Georgis + Quentin Hirsley + Dan LaVigne + Dan Donahue + Sandra Jurado + Lauren Riddoch + Andrea Knowles + Tyler Campbell + Brant Herzer

The Coors Light

Bud Light spent its Super Bowl money telling people Coors Light used corn syrup to make beer. Then they spent a whole lot more money telling people the same thing, everywhere they could. So we decided to put all that money to good use in bars across the country. And just like that, they stopped talking about it. // role: GCD team: Rodrigo Bistene, Fernando Carrion, Emily Akins, Colleen Keesey

Capital One Digital Tools

Manwich

A convenience food. That's canned. A tough sell. Until you realize it's one of the few easy meals that require two hands to enjoy. We created a campaign with online videos, OOH, hosted Twitter parties for moms, and created a Manwich-meme tumblr account. 

Kids, put down the electronics. Parents, enjoy a conversation with their mouths full. (and yes, that's his voice.) // role: creative lead/writer team: Andrew Hajjar + Aubrey Day

Porsche

During college, I got obsessed with Carmichael Lynch and the writing they did on Porsche. When I was tapped to be the writer on the Porsche pitch team, it was a dream come true. We launched their 4-door Panamera sedan with these. I also got to drive many Porsches. // role: writer

Rosarita

If they are using canned beans, Rosarita is pretty much THE canned beans Latinos prefer. The clients tossed out a hope for some sort of taste test. We thought that would never work. Then we made it work. // role: creative lead/writer

Blue Moon

Blue Moon wanted to completely relaunch their flagship product. So how do you turn a beer people usually think of as “special” into they reach for every day? We imagined a world where the extraordinary was everyday. II role: GCD writer: Adam Cook

Pine Sol

People love the smell of Pine-Sol. Unfortunately, Pine-Sol (briefly) changed their formula and the loyalists weren't happy. It was quickly reverted, but we needed to tell people their smell was back, and just in time. // role: writer

Capital One Credit Wise

Credit is confusing. And a lot of the services out there put you through the wringer (or at least charge you) to figure it out. Our team came up with a way out of the wilderness and a path to credit...wiseness. // role: GCD team: Brittany Druker + Sean Collander

Maserati

an suv. a sports car. a vehicle for those who make no apologies for wanting to lead the pack. // role: writer (idea maker? this one's light on copy)

Chef Boyardee

For years, Chef had been talking about it's hearty, meaty, beefy meals. It wasn't working. So the client wanted to talk about vegetables. In a kid's meal. Kids and vegetables? We embraced the challenge. We set up "Club Mum" to let moms (and dads) learn how to eat healthier, stealthier. That success lead us to launch an entire campaign around keeping the secret. // role: creative lead/writer

Savor

Launch a brand new card. Make it more upmarket. Real instead of celebrities. Emotional instead of rational. Make a huge splash. Integrate on every platform. Do it in two months, in time for the Emmys. // Role: GCD team: Bhavik Gajjar + Amy Finn-Welch + Sandra Jurado

Walmart

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On Wednesdays...

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Miller Lite

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Jeep

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Capital One + NCAA

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The Coors Light

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The Coors Light

Capital One Digital Tools

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Manwich

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Porsche

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Rosarita

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Blue Moon

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Blue Moon

Pine Sol

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Capital One Credit Wise

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Maserati

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Chef Boyardee

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Savor

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Savor

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