When you've been title sponsor of March Madness for a while, but want to really make a splash, you bring the big guns (and make those guns really funny.) A host of commercials, online videos, digital games, hundreds of just-the-right-reaction-for-my-bracket gifs and the very first mobile to desktop connected in-banner game. We won the client their first-ever Clio. And then seven more. // role: GCD teams: Carlos Rangel + Brittany Druker + Billy McDermott + Shelby Georgis + Quentin Hirsley + Dan LaVigne + Dan Donahue + Sandra Jurado + Lauren Riddoch + Andrea Knowles + Tyler Campbell + Brant Herzer